ANALISIS PENYELENGGARAAN PAMERAN VIRTUAL WELLNESS & HEALTH TOURISM HUB 2021

Abstract

PT Biztrips Teknologi Multimedia Solusi is engaged as a consulting company, Event Producer, and Event Organizer for B2B Events. PT Biztrips Teknologi Multi Media Solusi is the organizer of the Virtual Wellness & Health Tourism HUB (WHEALTH EXPO) Exhibition in 2021 with Ralali.com. WHEALTH EXPO is the first connected and collaborative event and platform between key stakeholders in the health, wellness, and medical tourism industry; from field practice, experienced professionals, associations, communities, and business owners, to product-service-technology providers, operators, and resellers. In organizing activities, it is necessary to need marketing that is by the target participants and the type of activities being held. This study aims to identify the marketing process carried out during the activity. The data collection methods used are 1) interviews, 2) observations, and 3) documentation (Pure, 2017). The results of this study can be ascertained that marketing has not been carried out with the specified target, then the organizers should pay attention to the appropriate type of marketing.