PERANCANGAN ULANG LOGO SEBAGAI IDENTITAS VISUAL PRAKTIK DOKTER HEWAN GET VET

Abstract

The pet service industry in Indonesia has increased, as evidenced by the many businesses related to pets. Get Vet is a place of veterinary practice to provide pet medical services and pet shop. Get Vet has a plan to expand its business market, making more competitors so that there must be striking difference that is a logo. Get Vet already has a logo, however there is similarity with similar businesses and it has not been applied consistently.  This research aims to obtain a new logo as visual identity. The research used qualitative method and design thinking. Based on the results of the SWOT analysis, Get Vet requires a new identity that highlights its strengths. According to the strategy, a key message of the research is pet medical services and pet shop care about animal health with friendliness and professionalism. The results are the logo of Get Vet which gives a friendly, professional and modern which reflects the Get Vet, so become a differentiator with competitors and applied consistently.