Peningkatan Kualitas Mutu Kemasan Permen Olahan Rumput Laut Masyarakat Kepulauan Seribu Melalui Peningkatan Estetika
DOI:
https://doi.org/10.32722/mapnj.v5i2.5238Kata Kunci:
candies, MSME, packaging, pulau seribu, seaweedAbstrak
One of the potential products of the Pulau Seribu as a marine destination in the north of Jakarta is its seaweed products, with the best quality and the mainstay of seaweed exports in Indonesia. Basically, not a few of the MSMEs in the Pulau Seribu already have production permits, business permits, and market seaweed products, but there are still some who experience problems in using their product packaging. As a result, the product is more difficult to market and has a low selling value. To overcome the problems faced by MSMEs, the Technology Industry of Prining Packaging Department (TICK) in collaboration with partners (Pondok Cafe and Karang Taruna) carries out community service activities with the aim of: making packaging based on products, materials, designs, and packaging forms that are efficient and can be applied. by MSMEs. The science and technology program for the community is in the form of helping MSMEs in the Pulau Seribu through partners and youth organizations in the Pulau Pramuka area to make packaging independently. The method for conducting this science and technology program for the community is: through training and mentoring. Among the stages are conducting a preliminary survey of partners (MSMEs), designing packaging designs, making packaging according to the needs of MSMEs and training and assistance in packaging production. The output of this activity is the availability of primary packaging for candies’s seaweed products, driving the community's economy and increasing sales of partner products.
Unduhan
Referensi
Mikhael Gewati. 2019. Kompas.com. https://megapolitan.kompas.com/read/2019/11/05/11334131/begini-cara kepulauan-seribu-jadi-produsen rumput-laut-kelas-dunia.
Ahmed RR, Parmar V, Amin MA. 2014. Impact of product packaging on consumer’s buying behavior. European Journal of Scientific Research, 120(2), 145-157 https://doi:10.13140/2.1.2343.4885
Vyas H. 2015. Packaging design element and user perception: a context in fashion branding and communication. Journal of Applied Packaging Research, 7(2). https://doi:10.14448/japr.04.0005
Mukai S, and Miyazaki G. 2016. Effects of both similarity of the evaluation of impressions, between elements, and font legibility, on aesthetic impression of packaging. International Journal of Affective Engineerin, 15(3), 289-293. https://doi:10.5057/IJAE.IJAE-D-16-00012
Barnes C, Childs T, Henson B, Lillford S. 2009. Kansei engineering toolkit for the packaging industry. J The TQM, 20: 372-388. http://dx.doi.org/10.1108/17542730810881357
Nurminah M. 2002. Penelitian sifat berbagai bahan kemasan plastik dan kertas serta pengaruhnya terhadap bahan yang dikemas. US U Digital library.
Kotler, P., and Keller, K. L. (2008). Manajemen Pemasaran (13 Jilid 1). Jakarta: Penerbit Erlangga
Ayu, S., & Lahmi, A. 2020. Peran e-commerce terhadap perekonomian Indonesia selama pandemi Covid-19. Jurnal Kajian Manajemen Bisnis, 9(2), 114-123. https://doi.org/10.24036/jkmb.10994100
Julianti, Sri. 2018. The Art of Packaging, Mengenal Metode, Teknik, dan strategi Pengemasan Produk untuk Branding dengan Hasil Maksimal. Jakarta: Gramedia Pustaka Utama.
Marwee, N. N., & Masrol, S. R. 2021. Design and Development of Satay Delivery Packaging Box. Progress in Engineering Application and Technology, 2(1), 1018-1029. https://doi.org/10.30880/peat.2021.02.01.099
Ginting, R., Ishak, A., Malik, A. F., & Satrio, M. R. 2020. Product Development with Quality Function Deployment (QFD): A Literature Review. In IOP Conference Series: Materials Science and Engineering IOP Publishing, 1003(1),012022. https://doi:10.1088/1757-899X/1003/1/012022
Maryani, A., Ratnasanti, D. A., & Partiwi, S. G. 2019. Perbaikan Perancangan Alat Pengupas Mete Menggunakan Metode Value Engineering. Tekmapro: Journal of Industrial Engineering and Management, 14(2), 82-91. https://doi.org/10.33005/tekmapro.v14i2.50
Labombang M. 2007. Penerapan Rekayasa Nilai (Value Engineering) Pada Konstruksi Bangunan. Jurnal SMARTek, 5(3), 147 – 156.
Nadira, N. 2017. Perbaikan Desain Kemasan Pia Apel Dengan Menggunakan Metode Quality Function Deployment (QFD) (Studi Kasus Di UMKM Permata Agro Mandiri, Kota Batu, Doctoral dissertation, Universitas Brawijaya.
Yustian, O. R. 2015. Analisis Pengembangan Produk Berbasis Quality Function Deployment (Qfd) (Studi Kasus pada Produk Susu PT MSA). Jurnal Ekonomi Dan Bisnis, 18(3), 23-42. https://doi.org/10.24914/jeb.v18i3.279
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2022 Deli Silvia, Saeful Imam, Muryeti, Wiwi Prastiwinarti, Rina Ningtyas, Zulkarnain, Novi PurnamaSari
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.