ANALYSIS OF HIGHER EDUCATION MARKETING MIX IN IMPROVING THE IMAGE OF VOCATIONAL COLLEGES

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Iwan Mulyawan
Wahyu Rafdinal

Abstract

This study aims to analyze the effect of the marketing mix of higher education on the image of vocational colleges. The sampling technique is purposive sampling with 200 respondents. The analysis technique used is SEM PLS. The results showed that the marketing mix can affect the image of vocational colleges. People consisting of staff and lecturers gave the biggest contribution in improving the image of vocational colleges. The process of service and physical evidence also contributes greatly to the image of vocational colleges.

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How to Cite
Mulyawan, I., & Rafdinal, W. (2020). ANALYSIS OF HIGHER EDUCATION MARKETING MIX IN IMPROVING THE IMAGE OF VOCATIONAL COLLEGES. Epigram, 17(2), 125–132. https://doi.org/10.32722/epi.v17i2.3459

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