Analisis Strategi Komunikasi Public Relations Dalam Membangun Dan Mempertahankan Pola Hubungan Masyarakat

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Adrian Fairuzi
Ridwan Roy Tutupoho
Anwar Mustofa

Abstract

The purpose of this study was to analyze the public relations communication strategy of Aston Priority Simatupang Hotel & Conference Center in building and maintaining community relationship. This study used a qualitative approach with descriptive methods, non-participant observation, and triangulation of sources. The object of this study is the Aston Priority Simatupang Hotel & Conference Center. Secondary data were collected through documentation of public relations activities. The results of this study indicate that the Aston Priority Simatupang Hotel & Conference Center has implemented a public relations communication strategy using online and offline media in building relationships with the community.The results of the implementation of the public relations communication strategy show that the Aston Priority Simatupang Hotel & Conference Center has increased engagement and occupancy by 60% due to information provided through the media and the public's enthusiasm for the activities created by public relations has increased.

 

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How to Cite
Fairuzi, A., Tutupoho, R. R., & Mustofa, A. (2020). Analisis Strategi Komunikasi Public Relations Dalam Membangun Dan Mempertahankan Pola Hubungan Masyarakat. Epigram, 17(1), 43–50. https://doi.org/10.32722/epi.v17i1.3351

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