Bisnis Event

Kualitas Pelayanan Hotel Mambruk Anyer Saat Program Incentive Travel MICE (Studi Kasus Mahasiswa MICE PNJ)

Thu, 23 May 2024 00:00:00 +0000

For incentive travel participants, such as those carried out by MICE PNJ 2023 students, the quality of service when staying at a hotel is important. So when problems arise, the quality of a hotel decreases. "On that basis, we intend to conduct research with the title Quality of Accommodation Services During the MICE Travel Incentive Program (Case Study of the Mambruk Anyer Hotel)." The aim of this research is to explain the quality of service at the Mambruk Anyer Hotel and explain the satisfaction of travel incentive participants during their stay at the Mambruk Anyer Hotel. Using qualitative methods, the results obtained were that the service quality of the Mambruk Anyer Hotel during incentive travel activities for MICE PNJ 2023 students did not meet the positive impression. These include inadequate toilet facilities, cleanliness such as dirty bed sheets due to blood stains, and a lack of human resources. Meanwhile, the satisfaction of the incentive travel participants, while students stayed at the Mambruk Anyer Hotel, was not fulfilled and was not commensurate with the costs spent to experience the stay.

PROSES PELAKSANAAN EVENT PERESMIAN DAN PELATIHAN FASILITAS PUSAT DAUR ULANG DI KOTA METRO LAMPUNG

Jerlita Putri Sasmita, Sudarno Sudarno — Thu, 23 May 2024 00:00:00 +0000

This research explores the Implementation of the Inauguration and Training Event for the Recycling Center Facility in Metro Lampung City, with the goal of supporting the city's waste management efforts. The research utilizes qualitative descriptive data analysis with an observational approach. The study highlights critical steps in event preparation, especially the development of a Detailed Budget Plan (RAB) and an Event Checklist. The RAB ensures the smooth execution of operations within the established budget, while the Event Checklist aids organizers in coordinating various event aspects. In conclusion, the research emphasizes the importance of meticulous preparation for a successful event.

PERANAN PUBLIC RELATION DALAM PENYELENGGARAAN WEBINAR

Fathona Ramadhani, Firman Syah — Thu, 23 May 2024 00:00:00 +0000

The development of technology has an impact on people's lives, technology really helps people to get all the services they need to live their lives. It is undeniable that during the Covid-19 pandemic, people and all lines are forced to adapt to new conditions, which require humans to communicate remotely and reduce crowds. The implementation of the event also adapted by utilizing technological advances that began to be adapted through virtual events called webinars intended seminars through the website. Asfor realizing events with good quality, in the process of working on events an effective workflow is needed. As for an effective work, a workflow is needed that can manage the components of a job consisting of humans and their abilities, materials, equipment and also work equipment and work environments in such a way that efficiency and high levels of productivity occur. Therefore, to answer the objectives of the journal authors related to how the public relations workflow process and how the results of the application of public relations workflow at the toxic productivity webinar event by Seemore Event Organizer, the author uses research methods in the form of filling out questionnaires and observations related to the problems raised, the results are obtained that The workflow owned by the company is not flexible which means that every work is interrelated so that if the initial step has not been completed then other work will be hampered and even cannot run becausethe company is still not ready to anticipate when some things happen outside the plan, while a good workflow should be able to anticipate many possibilities by making it to several plans Notwith just one plan.

Keywords: technology, webinar, public relation, event, workflow.

POTENSI DESA WISATA DI YOGYAKARTA SEBAGAI DESTINASI INSENTIF

Ellen Rifkin Muthmainnah, Firman Syah — Thu, 23 May 2024 00:00:00 +0000

ABSTRACT

Yogyakarta is an area in Central Java that has a variety of tourist villages that are equipped with various facilities and attractions that are unique and interesting. Tourist villages in Yogyakarta have the potential to become destinations for organizing MICE events, namely incentive travel. Examples of tourist villages that have great potential for organizing incentive trips are Tinalah tourist village in Kulon Progo and Nglanggeran tourist village in Gunung Kidul because these two villages already have a variety of adequate facilities and attractions that have the potential to be developed. This research is an effort to identify in more detail the potential that is owned, so that the character of tourist villages that can become incentive travel destinations can be known.

Keywords : Tourist villages, Incentive Travel

Evaluasi Program Kuliah Umum MICE 2022

Muhamad Fadil, Iqlima Aryana Alifia Zahra, Nabila Suci Hariadi, Firman Syah — Thu, 23 May 2024 00:00:00 +0000

The MICE industry has grown rapidly in recent years. This concept was discussed at the 2022 MICE Public Lecture held for new students. However, in this student's practice there are several problems such as the program division and marketing division. The purpose of this qualitative research is to explain the implementation of the 2022 MICE Public Lecture program and explain the evaluation of the 2022 MICE Public Lecture program. The results show that the implementation of the 2022 MICE Public Lecture program requires students to have skills. Because this is related to new student satisfaction, including using technology to make activities more effective. Meanwhile, the evaluation of the 2022 MICE Public Lecture program lies in the program division when creating the TOR. Also the marketing division is not yet optimal in selling hampers to support the public lecture budget.

Keywords: Evaluation, Program Division, Marketing Division, Public Lectures, and MICE 2022