Analisa Pengaruh Konten Promosi dengan Jumlah Views pada Aplikasi TikTok Client Asap Agency

Abstract

Asap Agency is a subsidiary of PT Sahabat Pesta Indonesia that is engaged in production sector for companies who need to branding or promoting their products through some content on TikTok platforms. The purpose of this research is to explain the creation of promotional content in terms of selecting content creators who are involved in the creation of a content (video) as well as setting target views (number of people watching the videos) which will have an impact on customer engagement of the product itself. In the process of making the content, it is hard to get a content creator who is fulfill the client’s criterias and it is hard to achieve the target views made by the client. This research uses a qualitative approach with a descriptive type of research. Data collection uses primary data obtained from interviews conducted with Asap Agency supervisors as well as observations on Asap Agency and secondary data obtained from literature studies and company’s documents. The results of the research indicate that there is continuity between the content creator has been chosen as well as the nature of the product also affects the quality of its content and the generated quantity of its content views.