PROSES PEMASARAN BERBASIS DATABASE PADA EVENT INDONESIA INTERNATIONAL HOSPITAL EXPO ( STUDI KASUS PADA PT OKTA SEJAHTERA INSANI)

Abstract

Marketing is an important thing in the company. Some companies has strategies and information systems in their marketing activities. Database is defined as a data that contains general information of companies. In this case, PT. Okta Sejahtera Insani as a Professional Exhibition Organizer certainly made database for the process of marketing event Indonesia International Hospital Expo. This research using descriptive qualitative to describe the process of marketing event Indonesia International Hospital Expo based on Database. The purpose of the research is to know about marketing process in the event , how to create database, follow up , execution and to Memorandum of Agreement.