Proses Kegiatan Sponsorship pada Event Royal Jogja Sand Dunes Geospatial Run 2019

Abstract

The research problems of this study is how to sponsor activities in an effort to establish business cooperation
between events and sponsors target of The Royal Jogja Sand Dunes Geospatial Run 2019. The objectives of this
study is to study the process of sponsorship activities at The Royal Jogja Sand Dunes Geospatial Run 2019. This
type of research is a descriptive qualitative research by collecting, processing and presenting data obtained in the
form of complete and correct information. Data collection techniques used in this study were the method of
observation, interviews and documentation. The results show that the process of sponsoring activities carried out at
The Royal Jogja Sand Dunes Geospatial Run 2019 through several examples, namely: 1) preparing sponsorship
activities from starting to make proposals, determining the target sponsors, communicating with sponsors, holding
meetings with sponsors. with the agreement of cooperation; 2) carrying out sponsorship activities, namely
controlling control and service to sponsors; 3) evaluation and feedback on sponsorship activities, namely sending
final report documents and re-establishing communication with the sponsor.