IMPLEMENTASI PELAYANAN PRIMA DENGAN KONSEP A6 PADA PEMASARAN SECURITY SUMMIT 2018

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Fatimah Sufyati Putri

Abstract

Many assume that the success of an event depends on how the marketing and publication of the event. But in the Era of event business Globalization today, competition is not always in the form of how well programs are produced but has turned towards services that satisfy clients, because clients has important role in the continuity of the company and the people who work in it. The key from service excellence is inseparable from human resources who directly provide services to their clients. All of this based on the professionalism of sales that directly deal with clients. The analytical method in this study is used a qualitative survey. The effect of service excellence on client satisfaction can be seen through this analysis that can apply to the right concept of service excellence. Then the results of the analysis can be used as a benchmark for the participation of clients in the next event.

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