Pemberdayaan Usaha Anggota Koperasi Kobamie Kendal Melalui Digital Marketing Sebagai Upaya Peningkatan Penjualan
DOI:
https://doi.org/10.32722/mapnj.v6i3.6022Kata Kunci:
digitalisasi, digital marketing, koperasi, pengembangan usaha, UMKMAbstrak
Kobamie cooperative is one of the new production cooperatives in Kendal, Central Java Indonesia. Although still in its formative era, the enthusiasm of the members to develop the cooperative remains high. Unfortunately, they do not have enough knowledge about digitalization, one of which is digital marketing. Marketing is needed by all fields of industry and even currently marketing is more directed towards digitalization with social media. Digital marketing is not as simple as offline marketing which causes difficulties for the Kobamie Kendal cooperative members. This community service focuses on providing material and training related to digital marketing which includes practice in operating algorithms to get the appropriate target market for the business development of Kobamie cooperative. The community service method used was a discussion session and workshop with in-depth evaluation and observation that was carried out after the workshop. The community service team directed social media and created a website for Kobamie cooperative members. Knowledge sharing focuses on social media specialists with social media algorithms. The website was created to upload the production of cooperative members to become e-commerce for Kobamie Kendal cooperative members.
Keywords— digitalization, digital marketing, cooperative, business development, SMEs
Koperasi Bakery dan Mie merupakan salah satu koperasi produksi baru yang ada di Kendal. Dengan usianya yang baru, namun semangat para anggota untuk mengembangkan koperasi sangat tinggi. Namun mereka belum memiliki cukup ilmu tentang digitalisasi, salah satunya digital marketing. Pemasaran sangat dibutuhkan oleh seluruh bidang industri dan saat ini pemasaran lebih mengarah kepada digitalisasi dengan sosial media contohnya. Digital marketing tidak sederhana seperti pemasaran offline yang menyebabkan kesulitan bagi anggota koperasi Kobamie Kendal. Pengabdian ini akan berfokus kepada pemberian materi dan pelatihan terkait digital marketing yang termasuk di dalamnya adalah praktek dalam pengoperasian alogaritma untuk mendapatkan market target yang tepat baik untuk pengembangan usaha para anggota Koperasi Kobamie Kendal. Metode pengabdian yang digunakan adalah sesi diskusi dan workshop dengan evaluasi dan pengamatan mendalam yang akan dilakukan setelah workshop selesai. Tim pengabdi mengarahkan sosial media bagi anggota Koperasi Kobamie dan pembuatan website. Pemberian materi praktek fokus kepada social media specialist dengan alogaritma sosial media. Website dibuat untuk memuat hasil produksi anggota Koperasi sehingga akan menjadi e-commerce bagi anggota Koperasi Kobamie Kendal.
Kata Kunci— digitalisasi, digital marketing, koperasi, pengembangan usaha, UMKM
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Hak Cipta (c) 2023 Lola Kurnia Pitaloka, Muhammad Feriady (Penulis)
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