DOI: https://doi.org/10.32722/jap.v3i2

Published: 23-12-2022

Articles

The Influence of Viral Marketing and Online Customer Review on Consumer Purchase Interest on Tiktok Social Media (Case Study on Mie Gacoan): PENGARUH VIRAL MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN PADA MEDIA SOSIAL TIKTOK (STUDI KASUS PADA MIE GACOAN)

PENGARUH VIRAL MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN PADA MEDIA SOSIAL TIKTOK (STUDI KASUS PADA MIE GACOAN)

Fauziah Zalza Sabillah, Taufik Akbar, Nining Latianingsih

1 - 10

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Application of Self-Service Technology for Advancing Customer Satisfaction in Food and Beverage Retail Business

Yayuk Arsih, Adhadi Praja, Sandi Perdian, Sugeng Santoso, R. Nurhidajat

11 - 24

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Financial Literacy, Financial Efficacy, and Financial Experience on Financial Management Behavior of DKI Jakarta SPayLater Users

Bunga Safira

25 - 35

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Pengaruh Konten Pemasaran Dan Kecepatan Inovasi Terhadap Niat Membeli Kembali Umkm Fashion Di Instagram (Studi Kasus Pada Erigo Store)

Pengaruh Konten Pemasaran dan Kecepatan Inovasi terhadap Niat Membeli Kembali UMKM Fashion Di Instagram (Studi Kasus pada Erigo Store)

Putri Mayang Zivi, Fortuna Zain Hamid, Anwar Mustofa

36 - 46

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Examining The Effect of Psychological Factors Towards Consumers’ Groceries Purchasing Decision at Aeon Serpong BSD

Alifia Yasmin

47 - 58

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PENGARUH KUALITAS PRODUK, PELAYANAN DAN HARGA TERHADAP MINAT KONSUMEN

PENGARUH KUALITAS PRODUK, PELAYANAN DAN HARGA TERHADAP MINAT KONSUMEN

Miftahul Khomsa AUlia Erwin, Pungky Soleha Millenianingsih, Lorinda Febriani, Abdul Muslim, Sugeng Suntoso

59-68

pdf (Bahasa Indonesia)

MEDIATING EFFECT OF BRAND EQUITY ON CONSUMER IPHONE PURCHASE DECISION IN JAKARTA, INDONESIA

Shabrina Zata Amani

69-83

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