One Day No Rice Dilihat Dari Perilaku Karyawan Pemda Depok Sebagai Konsumen

Azwar Azwar; mawarta onida

doi:10.32722/epi.v10i1.547

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Published Jul 3, 2014

https://doi.org/10.32722/epi.v10i1.547

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Statistic

Vol. 10 No. 1 (2013)

Azwar Azwar

Politeknik Negeri Jakarta

mawarta onida

Politeknik Negeri Jakarta

Abstract

ABSTRAK

Penelitian ini bertujuan untuk mengetahui lebih dalam mengenai program Gerakan One Day No Rice (ODNR) yang merupakan program nasional lebih dari satu tahun diterapkan di kota Depok. Gerakan ini bukanlah gerakan yang mengharamkan makan nasi dan gerakan ini juga tidak menghambat para petani untuk melakukan gerakan intensifikasi dan ekstensifikasi produksi padi.Gerakan ini hanya ingin mengajak masyarakat untuk membiasakan diri mengonsumsi sumber karbohidrat lainnya selain nasi. Metode pengambilan sampel dengan menggunakan Quota Sampling. Metode analisis data yang digunakan adalah analisis kualitatif dan kuantitatif, kualitatif dilakukan dengan menjabarkan hasil analisis kuantitatif,sedangkan analisis kuantitatif dengan menggunakan rumus indeks sikap. Hasil dari penelitian ini menunjukkan bahwa indeks sikap terbesar adalah singkong yaitu sebesar 3,22, untuk jagung sebesar 2,4, sedangkan untuk kentang sebesar 2,9. Hal ini mencerminkan bahwa minat paling tinggi karyawan Pemda Depok untuk mengkonsumsi bahan pangan selain nasi pada saat menjalankan program ODNR adalah singkong.

Kata Kunci : ODNR, Pemda Depok, Perilaku Konsumen.

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Abstract

This study aims to find out more about the program Movement of One Day No Rice ( ODNR ) which is a national program implemented over one year in the city of Depok . This movement is not a movement that forbids eating rice and it also does not inhibit the movement of farmers to undertake production intensification and extension movements padi.Gerakan just want to urge people to get used to eating more carbohydrate sources other than rice . The sampling method using the Quota Sampling . Data analysis methods used are qualitative and quantitative analysis , qualitative done by outlining the results of quantitative analysis , while quantitative analysis using the formula of the attitude index . The results of this study indicate that the index is the largest cassava attitude that is equal to 3.22 , for corn was 2.4 , while for potatoes by 2.9 . This reflects that the highest interest Depok local government employees to consume food other than rice at the time of running the program ODNR is cassava.

Keywords : ODNR , Depok Local Government , Consumer Behavior

Author Biographies

Azwar Azwar, Politeknik Negeri Jakarta

Jurusan Administrasi Niaga

mawarta onida, Politeknik Negeri Jakarta

Jurusan Administrasi Niaga

How to Cite

Azwar, A., & onida, mawarta. (2014). One Day No Rice Dilihat Dari Perilaku Karyawan Pemda Depok Sebagai Konsumen. EPIGRAM (e-Journal), 10(1). https://doi.org/10.32722/epi.v10i1.547



	Published By	: Politeknik Negeri Jakarta
	Address	: Jl. Prof. DR. G.A. Siwabessy, Kukusan, Kecamatan Beji, Kota Depok, Jawa Barat 16424
	Phone	: +62-21-7863532
	E-Mail	: [email protected]
	URL	: https://jurnal.pnj.ac.id/index.php/epigram/index

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