PENGARUH CITRA INSTITUSI DAN KEPUASAAN MAHASISWA TERHADAP LOYALITAS (STUDI KASUS POLITEKNIK NEGERI JAKARTA DAN POLITEKNIK NEGERI BANDUNG)

Ade Haryani; Zaenal Arifin

doi:10.32722/epi.v9i1.39

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Foreword

The ethics of scientific publications in EPIGRAM (e-journal) is used to guide that all the writings published in the journal have followed ethical principles in academic publications to prevent misunderstandings and conflicts. This paper presents several articles related to the field of language, social science, culture, and education on ethics in this journal publication (authors, editors, truthful partners, publishers, and readers).

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The proposed articles can come from the fields of languages, social sciences, cultures, and education.

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The Decision of the Editorial Team

Peer-reviews assists the editor in making decisions to be accepted or rejected by an article that enters EPIGRAM (e-journal), peer-reviewed (a sustainable partner) to conduct a blinded review and evaluation of papers that are reasonable in authors expertise. The reviewers do not know the author's name and the name of the author's institution as blind-review. It means to avoid conflicts of interest and to assure the quality of the paper.

Each paper is reviewed at least by two reviewers using track change in the article. All comments, suggestions, and reviewers' comments are written by using track change. It is to facilitate the editor and writer team in communicating the results of the review. Thus, EPIGRAM (e-journal) does not require any other form to deliver the results of the report from the reviewer to the editorial team.

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Screening For Plagiarism

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Published Mar 12, 2013

https://doi.org/10.32722/epi.v9i1.39

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Statistic

Vol. 9 No. 1 (2012)

Ade Haryani

Politeknik Negeri Jakarta

Zaenal Arifin

Politeknik Negeri Jakarta

Abstract

A customer’s-satisfaction-oriented service quality and some approaches towards potentially good candidates have to be applied by projecting a positive institutional image. A strategy which focusing on service quality (intangible, reability, responsibility, assurance, and empathy) not only is very important but also will affect on loyalty.
This research is expected to describe, explain, and also provide input for both polytechnics’ management so that they repair some parameters which is considered dissatisfying by some many students (negative result), for example: employees serving students friendly and politely, alacrity in serving, completing educational and practical facilities, providing transportation leading to campuss, and also good communication between academicians and students.

Key words: good image, satisfaction, loyality, polytechnic.

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ABSTRAK

Penelitian ini adalah studi kasus pengaruh citra institusi dan kepuasan mahasiswa terhadap loyalitas PNJ dan Polban. Metoda yang dilakukan dalam penelitian ini adalah deskriptif, yaitu mendeskripsikan atau menjelaskan peristiwa dan kejadian yang ada sekarang berdasarkan teori dan angka-angka, gabungan antara data kualitatif dan data kuantitatif. Data yang digunakan berupa data yang diperoleh dari penyebaran kuesioner kepada responden yakni mahasiswa PNJ dan mahasiswa POLBAN semester IV dari setiap jurusan dan data sekunder yang diperoleh dari data internal kedua politeknik.
Penelitian ini diharapkan dapat memberi gambaran serta masukan kepada pihak manajemen kedua politeknik untuk segera melakukan pebaikan pada faktor-faktor yang dianggap kurang memuaskan mahasiswa (hasil negatif), seperti pelayanan, melengkapi fasilitas praktek, menyediakan alat transportasi untuk memudahkan mahasiswa menuju kampus, serta komunikasi yang baik antar civitas akademi dengan mahasiswa.

Kata kunci: institusional image, kepuasan, loyalitas, mahasiswa, POLBAN.

Author Biographies

Ade Haryani, Politeknik Negeri Jakarta

Jurusan Teknik Grafika dan Penerbitan

Zaenal Arifin, Politeknik Negeri Jakarta

Jurusan Teknik Grafika dan Penerbitan

How to Cite

Haryani, A., & Arifin, Z. (2013). PENGARUH CITRA INSTITUSI DAN KEPUASAAN MAHASISWA TERHADAP LOYALITAS (STUDI KASUS POLITEKNIK NEGERI JAKARTA DAN POLITEKNIK NEGERI BANDUNG). EPIGRAM (e-Journal), 9(1). https://doi.org/10.32722/epi.v9i1.39



	Published By	: Politeknik Negeri Jakarta
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	E-Mail	: [email protected]
	URL	: https://jurnal.pnj.ac.id/index.php/epigram/index

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