ANALISIS FAKTOR INTERNAL DAN FAKTOR EKSTERNAL DALAM STRATEGI PENGEMBANGAN BISNIS PADA PT ESA JAYA GLOBAL

Elsa Dian Prastiti; Iis Mariam; Ernita Siambaton

doi:10.32722/epi.v15i2.1241

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Published Jan 23, 2019

https://doi.org/10.32722/epi.v15i2.1241

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Vol. 15 No. 2 (2018)

Elsa Dian Prastiti

Administrasi Bisnis Terapan, Politeknik Negeri Jakarta

Iis Mariam

Administrasi Bisnis Terapan, Politeknik Negeri Jakarta

Ernita Siambaton

Administrasi Bisnis Terapan, Politeknik Negeri Jakarta

Abstract

This study aims to identify internal environmental factors, and external environmental factors that affect the company's business and formulate appropriate types of strategies that can be applied by PT Esa Jaya Global in the development of its business. The type of research used in this study is qualitative. Data collection techniques used are triangulation of three techniques, namely semi-structured interviews, frank observation and documents. The source of data used consists of primary data and secondary data. Furthermore, the data was processed descriptively using EFE (External Factor Evaluation) Matrix, IFE (Internal Factor Evaluation) Matrix, SWOT Analysis Matrix, and data from the three matrices were analyzed by QSPM to determine the best and suitable strategy to be implemented in PT Esa Jaya Global . The results of this study indicate that PT Esa Jaya Global has 9 strength factors, 6 weakness factors, 2 opportunity factors, and 4 threat analyzes that affect the company. Based on the QSPM analysis, the best strategy for PT Esa Jaya Global is to conduct a work contract with customers and company partners who have the highest STAS value of 5.728.

Key word: Logistic Expedition, EFE, IFE, SWOT, QSPM.

Abstrak

Penelitian ini bertujuan untuk mengidentifikasi faktor lingkungan internal, dan faktor lingkungan eksternal yang mempengaruhi bisnis perusahaan serta merumuskan jenis strategi yang sesuai dan dapat diterapkan oleh PT Esa Jaya Global dalam pengembangan bisnisnya. Jenis penelitian yang digunakan dalam penelitian ini adalah kualitatif. Teknik pengumpulan data yang digunakan adalah triangulasi dari tiga teknik yaitu wawancara semi terstruktur, observasi terus terang dan dokumen. Sumber data yang digunakan terdiri dari data primer dan data sekunder. Selanjutnya data diolah secara deskriptif menggunakan Matriks EFE (External Factor Evaluation), Matriks IFE (Internal Factor Evaluation), Matriks Analisis SWOT, dan data dari ketiga matriks tersebut dianalisis dengan QSPM untuk menetapkan strategi yang paling baik dan cocok untuk diimplementasikan pada PT Esa Jaya Global. Hasil penelitian ini menunjukkan bahwa PT Esa Jaya Global memiliki 9 faktor kekuatan, 6 faktor kelemahan, 2 faktor peluang, dan 4 analisis ancaman yang berpengaruh terhadap perusahaan. Berdasarkan analisis QSPM, strategi terbaik untuk PT Esa Jaya Global adalah melakukan kontrak kerja dengan pelanggan dan mitra perusahaan yang memiliki nilai STAS tertinggi yaitu 5,728.

Kata kunci: Ekspedisi Logistik, EFE, IFE, SWOT, QSPM

How to Cite

Prastiti, E. D., Mariam, I., & Siambaton, E. (2019). ANALISIS FAKTOR INTERNAL DAN FAKTOR EKSTERNAL DALAM STRATEGI PENGEMBANGAN BISNIS PADA PT ESA JAYA GLOBAL. EPIGRAM (e-Journal), 15(2). https://doi.org/10.32722/epi.v15i2.1241

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About Journal

Focus and Scope

Peer Review Process

Open Access Policy

Publication Ethic

Screening For Plagiarism

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References