PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK LE MINERALE

Andreas Ronitua; Lenny Brida; Husnil Barry

doi:10.32722/epi.v14i2.1021

About Journal

Focus and Scope

The proposed articles can come from the fields of languages, social sciences, cultures, and education.

Peer Review Process

Peer-reviewers assist the editors in making decisions to accept or reject articles that enter EPIGRAM (e-journal), peer-reviewed (a sustainable partner) to conduct a blind review and evaluation of papers that are reasonable in authors expertise. The reviewers do not know the author's name and the name of the author's institution as blind-review. It aims to avoid conflicts of interest and to assure the quality of the paper.

Each paper is reviewed at least by a reviewer using track change in the article. All comments and suggestions from the reviewers are written using track change. It is to facilitate the editor and writer teams in communicating the results of the review. Thus, EPIGRAM (e-journal) does not require any other form to deliver the results of the report from the reviewers to the editorial team.

Open Access Policy

This journal provides immediate open access to its contents on the principle to make research freely available to the public in order to support a greater global exchange of knowledge.

Publication Ethic

Publication Ethics Statement

CODE OF ETHICS FOR SCIENTIFIC PUBLICATIONS

Foreword

The ethics of scientific publications in EPIGRAM (e-journal) is used to guide that all the writings published in the journal have followed ethical principles in academic publications to prevent misunderstandings and conflicts. This paper presents several articles related to the field of language, social science, culture, and education on ethics in this journal publication (authors, editors, truthful partners, publishers, and readers).

Guidelines on Ethics in Journal Publications

EPIGRAM (e-journal) publishes articles from the results of scientific research in the field of language, social science, culture, education and has not been edited or in the process of submission in other publications.

The proposed articles can come from the fields of languages, social sciences, cultures, and education.

EPIGRAM (e-journal) is a peer-reviewed journal in the publication of an article in building a coherent and recognized network of knowledge about languages, social sciences, cultures, and education. The papers sent to EPIGRAM (e-journal) must be able to point the quality of the writing of the author. Therefore, it is essential to arrange standards in ethical behavior for all colleague engaged in the publication: authors, editors, partners, publishers, and journal sponsors.

AUTHOR'S ASSIGNMENT

Standard Article

Articles are original reports of research results and present accurate articles from research conducted by the objectives. The data presented in the paper must be accurate based on research results. Published articles must be adequate and detailed so that they can use as references or references for other researchers. The team editor will not accept presented data, not by ethical behavior in EPIGRAM (e-journal).

Plagiarism and Originality

The author has to ensure the article written is the original work of the author himself. If the author enters the results of the research or references from others, the author must admit the name of the author of the article. Plagiarism is an action of imitating and copying all items relating to what is written by another writer and claimed by another author without including the original author. This deed of plagiarism is unethical behavior in the publication and not able accepted in EPIGRAM (e-journal). Entering the same article to more than one journal is unethical behavior and is not acceptable.

The Authors and Co-authors of the Article

The author and co-authors of the article are who has engaged significantly to the concept of writing, those who have contributed to significant contributions registered as co-authors. The author must assure the conformity of the articles with the co-authors before submitting for EPIGRAM (e-journal).

Errors in Published Articles

When the author discovers a fundamental mistake or inaccuracy in the research that will be published by the EPIGRAM (e-journal), the author's obligation to immediately notify the journal editor or editorial board to retract the article and correct it.

EDITORIAL BOARD OF ASSIGNMENTS

Publication Decision and Justice in Publication

The editorial team of EPIGRAM (e-journal) is responsible for deciding which articles publish in EPIGRAM (e-journal). Sustainable reviewers work closely with the editorial team in determining which they are eligible to be published in EPIGRAM (e-journal). Editors and sustainable partners evaluate the articles for content regardless of gender, relatives, ethnic origin, religious beliefs, citizenship, or political philosophy of the writer.

Confidentiality of the Process Publication

The Editors and staff editors prevent the leak of author confidentiality and the writing before the article published in EPIGRAM (e-journal). The editorial team and editorial staff did not give the names and institutions of origin of all authors to sustainable reviewers to ensure that reviewing in the blinded review paper.

Information Disclosure and Conflict of Interest

Entered articles but not published in EPIGRAM (e-journal) may not be used by the editorial team in their research without the written approval of the author. Specific data obtained through peer review must be kept confidential and not used for personal concerns. The editorial team conducts appropriate actions in addressing this, such as publication.

Cooperation and Engagement in Publication

The editor will take steps when there is an ethics complaint in the paper. These steps start from contacting the author of the article and giving consideration to the claim in objection, but also including further communication with relevant agencies and research bodies, repairs to publications, and appropriate actions related to the charge.

DUTIES OF REVIEWERS

The Decision of the Editorial Team

Peer-reviews assists the editor in making decisions to be accepted or rejected by an article that enters EPIGRAM (e-journal), peer-reviewed (a sustainable partner) to conduct a blinded review and evaluation of papers that are reasonable in authors expertise. The reviewers do not know the author's name and the name of the author's institution as blind-review. It means to avoid conflicts of interest and to assure the quality of the paper.

Each paper is reviewed at least by two reviewers using track change in the article. All comments, suggestions, and reviewers' comments are written by using track change. It is to facilitate the editor and writer team in communicating the results of the review. Thus, EPIGRAM (e-journal) does not require any other form to deliver the results of the report from the reviewer to the editorial team.

Punctuality

The review process in EPIGRAM (e-journal) generally takes 1-4 months, and if the review process takes longer because of one reason or another, the editor will communicate to the author. The editor team expects the administrative review process, the improvement of the author and the publication of the article, taken out six months.

Confidentiality

Every received article treated as a confidential document. The section may not be discussed with other parties unless permitted by the editorial board.

The Review Must be Objective

The editor team strives to review articles objectively. The results of the analyses have to sharpen the writing, especially in strengthening the results and discussion of the research objectives so that it can support the improvement of the article.

Source / Reference Recognition

The reviewer should identify relevant research that will be published that there is no plagiarism by the author. The reviewer must observe, explore each statement in the discussion and report by the relevant quote. Reviewers must also provide an understanding of the editor regarding substantial similarities and overlap with the articles before the article is published.

Screening For Plagiarism

The documents must meet the maximum similarity limit of 20% to proceed to the review process. To check the possibility of plagiarism manuscript is submitted using the application Ithenticate

Published Apr 2, 2018

https://doi.org/10.32722/epi.v14i2.1021

Download

PDF (Bahasa Indonesia)

Statistic

Vol. 14 No. 2 (2017)

Andreas Ronitua

Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Lenny Brida

Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Husnil Barry

Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Abstract

The Influence of Brand Image Towards Consumer Buying Decision in Drinking Water In Packaging Brand of Le Minerale (Case Study at State Polytechnic of Jakarta Department of Business Administration). This research aims to understand the influence of brand image implanted by Le Minerale towards consumer buying decision among department of business administration student, State Polytechnic of Jakarta with the number of respondents as many as 87 students in described according to gender, study program, and semester. This research using two variables, i.e brand image variable as independent variable (freely) with use of three indicators research, that is Favorability of Brand Association, Strength of Brand Association, and Uniquesness of Brand Image. And consumer buying decision variable as the dependent variable (bound) with use of four indicators research, that is Problem Identification, Information Search, Alternate Evaluation, and Purchase Decision. The regression equation in this research is Y = 46,736 + 0,535X. Based on the results of the analysis simple correlation obtained correlation is 0,515 which means there is a moderate relationship with a positive because the value of R positive. While based on the results of determination index shows that brand image has an effect of 26.5% of the purchase decision and remaining 73.5% influenced by other factors.

Keywords: Brand Image, Consumer Buying Decision, Favorability, Strength and Uniqueness..

Abstrak

Pengaruh Brand Image Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Le Minerale (Studi Kasus pada Mahasiswa Administrasi Niaga Politeknik Negeri Jakarta). Penelitian ini betujuan untuk mengetahui pengaruh brand image yang ditanamkan oleh Le Minerale terhadap keputusan pembelian di kalangan mahasiswa Jurusan Administrasi Niaga Politeknik Negeri Jakarta dengan jumlah responden sebanyak 87 orang mahasiswa yang di deskripsikan menurut jenis kelamin, program studi, dan semester. Penelitian ini menggunakan dua variabel, yaitu variabel brand image sebagai variabel independent (bebas) dengan menggunakan tiga indikator penelitian, yaitu Keunggulan Asosiasi Merek, Kekuatan Asosiasi Merek, dan Keunikan Asosiasi Merek. Dan variabel keputusan pembelian sebagai variabel dependent (terikat) dengan menggunakan empat indikator penelitian, yaitu Pengenalan Masalah, Pencarian Informasi, Evaluasi Alternatif, dan Keputusan Pembelian. Persamaan regresi pada penelitian ini adalah Y = 46,736 + 0,535X. Berdasarkan hasil analisis korelasi sederhana didapatkan korelasi yakni 0,515 yang berarti terjadi hubungan yang sedang dengan hubungan yang positif karena nilai R positif. Sedangkan berdasarkan hasil indeks determinasi menunjukan bahwa promosi penjualan memiliki pengaruh sebesar 26,5% terhadap proses keputusan pembelian dan sisanya 73,5% dipengaruhi oleh faktor lain.

Kata Kunci: Brand Image, Keputusan Pembelian, Keunggulan, Kekuatan, dan Keunikan.

How to Cite

Ronitua, A., Brida, L., & Barry, H. (2018). PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK LE MINERALE. EPIGRAM (e-Journal), 14(2). https://doi.org/10.32722/epi.v14i2.1021

References

Abdurrahman, Nana Herdiana. 2015. Manajemen Strategi Pemasaran. Bandung : Pustaka Setia.
Ambadar, Jackie dkk. 2007. Mengelola Merek. Jakarta : Yayasan Bina Karsa Mandiri.
Ferrinadewi, Erna. 2008. Merek dan Psikologi Konsumen. Yogyakarta : Graha Ilmu.
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran, Edisi Ketiga Belas Jilid 1. Terjemahan oleh Bob Sabran dari Marketing Management, Thirteenth Edition. Jakarta : Penerbit Erlangga.
______. 2009. Manajemen Pemasaran, Edisi Ketiga Belas Jilid 2. Terjemahan oleh Bob Sabran dari Marketing Management, Thirteenth Edition. Jakarta : Penerbit Erlangga.
Priyatno, Duwi. 2011. Buku Saku Analisis Statistik Data SPSS. Yogyakarta : Mediakom.
Sugiyono. 2013. 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Alfabeta.
______. 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Alfabeta.
Sunyoto, Danang. 2012. Dasar-dasar Manajemen Pemasaran. Yogyakarta : CAPS.
Tjiptono, Fandy. 2015. Strategi Pemasaran Edisi 4. Yogyakarta : Andi Offset.
______. 2014. Branding & Brand Longevity di Indonesia. Yogyakarta :Andi Offset.Keown, Arthur J dkk. 2011. Manajemen Keuangan. Jakarta: PT Indeks.
Khoiriah. 2013. “Analisis Pengaruh Citra Merek Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Aqua (Studi Kasus Warga Jatibening)”. Dalam Jurnal Bisnis Universitas Gunadarma Vol. 22 No.1, Bekasi.
Kristina, Eka dkk. 2015. “Pengaruh Brand Image Terhadap Keputusan Pembelian pada Konsumen Air Minum Dalam Kemasan (AMDK) Barokah “Al-Qodiri” di Kabupaten Jember”. Dalam Jurnal Ekonomi Bisnis Vol. 2 No. 1, Jember.
Murty, Dea. 2015. “Analisis Pengaruh Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Pelangi Kemasan 600ML di Semarang”. Dalam Jurnal Ekonomika dan Bisnis Universitas Diponegoro, Vol. 4 No. 2, Semarang.
Nur, Fitriani. 2016. “Pengaruh Brand Image (Citra Merek) dengan Minat Minat Beli Konsumen pada Air Minum Dalam Kemasan Aqua”.
Selestio, Robby. 2013. “Analisis Pengaruh Citra Merek, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Merek Oasis”. Dalam Jurnal Ekonomika dan Bisnis Universitas Diponegoro, Vol. 12, No. 4, Semarang.
Amna, Muhammad Abdi. 2016. “Industri Air Minum Kemasan Indonesia Bisa Jadi yang Terbesar di ASEAN.” (http://www.industri.bisnis.com diakses 13 April 2017).
Marketeers. 2015. “Industri Air Minum di Indonesia Tak Pernah Paceklik.” (http://www.marketeers.com diakses 13 April 2017).
Romadhoni, Muhammad. 2015. “Pengaruh Citra Merek (Brand Image) Terhadap Pengambilan Keputusan Pembelian Sepatu Nike pada Mahasiswa FIK UNY” (http://eprints.uny.ac.id diakses 16 April 2017)



	Published By	: Politeknik Negeri Jakarta
	Address	: Jl. Prof. DR. G.A. Siwabessy, Kukusan, Kecamatan Beji, Kota Depok, Jawa Barat 16424
	Phone	: +62-21-7863532
	E-Mail	: [email protected]
	URL	: https://jurnal.pnj.ac.id/index.php/epigram/index

	This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

About Journal

Focus and Scope

Peer Review Process

Open Access Policy

Publication Ethic

Screening For Plagiarism

##plugins.themes.academic_pro.article.sidebar##

##plugins.themes.academic_pro.article.main##

Abstract

##plugins.themes.academic_pro.article.details##

References