Evaluasi Program Kuliah Umum MICE 2022

Abstract

The MICE industry has grown rapidly in recent years. This concept was discussed at the 2022 MICE Public Lecture held for new students. However, in this student's practice there are several problems such as the program division and marketing division. The purpose of this qualitative research is to explain the implementation of the 2022 MICE Public Lecture program and explain the evaluation of the 2022 MICE Public Lecture program. The results show that the implementation of the 2022 MICE Public Lecture program requires students to have skills. Because this is related to new student satisfaction, including using technology to make activities more effective. Meanwhile, the evaluation of the 2022 MICE Public Lecture program lies in the program division when creating the TOR. Also the marketing division is not yet optimal in selling hampers to support the public lecture budget.

Keywords: Evaluation, Program Division, Marketing Division, Public Lectures, and MICE 2022