KAJIAN PENGEMBANGAN POTENSI WISATA MICE KOTA SOLO DALAM RANGKA MENINGKATKAN DAYA SAING DAERAH

DOI: https://doi.org/10.32722/epi.v8i2.166

Tuty Herawati, Djuni Akbar

Abstract


Abstrak
Tujuan dari penelitian untuk mengkaji fasilitas pariwisata serta kebijakan pemerintah kota
Solo dalam mengembangkan wisata MICE. Data diperoleh dengan melakukan survey
dengan menyebarkan kuesioner serta mengadakan wawancara dengan responden. Metode
penelitian deskriptif kualitatif. Hasil penelitian adalah memiliki image keramahtamahan
penduduk yang bersahaja, akar budaya yang kuat yaitu budaya kesultanan, alam dan
landscape yang indah, destinasi wisata cukup banyak dan bernilai historis, sarana penunjang
wisata MICE (EO, Venue, gedung Conference), serta memiliki warisan budaya dari
UNESCO yaitu Batik dan Keris.
Kata kunci: mice, pariwisata, destinasi, organizer dan Solo
Abstract
The aim of this research is to collect information from Solo local government and key
sectors of tourism about its Tourism facility and what have had done in developing and
increasing Mice Tourism. This research uses survey for collecting data by distributing
questionnaires and conducting interviews with the respondents. . Research methodology is
qualitative descriptive The conclusions of this research is Key selling points about Solo are
Culture, Hospitality/Friendly People, Beautiful Landscape, safety of destination, variety of
accommodation options, , have several beautiful destination. During 2006-2010 there is
increasing of amount of incoming tourist. Local government has programs and many efforts
to conducting MICE events in order to make Solo included in the Top 10 MICE destinations
in Indonesia.
Key words: mice, tourism, destination, events, organizers and Solo

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