CUSTOMER VALUE IN USING ELECTRONIC BANKING (WHAT THE MILLENNIAL GENERATION SAY ABOUT “CUSTOMER VALUE” OF USING ELECTRONIC BANKING)

DOI: https://doi.org/10.32722/acc.v6i1.1379

Endang PB, Ali Masjono

Sari



ABSTRACT  
The changing from human services to electronic services affects the millennial
generation activities. Electronic banking services give the rise customer value, and electronic
banking provided by a reputation bank increase the pride of using the services.  Banks
services without human’s interaction can increase customer value or benefits.  These
conclusion raise from the survey of 216 millennial respondents, age between 20 to 35 years
old who use gadget for daily activities and interaction with the bank.

Keywords: Electronic Banking, Customer Value, Cost of Service, and Technology
                    Advancement, Pride
 
ABSTRAK  
Perubahan bentuk layanan perbankan dari berbasis kepada layanan yang dilakukan
oleh manusia kepada layanan berbasis mesin, telah memberikan dampak kepada generasi
milenial. Jasa layanan elektronic banking telah memberikan nilai atau makna (customer
Value) kepada para pengguna jasa layanan elektronik banking yang disediakan oleh
perbankan nasional bereputasi. Layanan electronic banking telah meningkatkan kebanggaan
menggunakan layanan tersebut, terutama untuk para generasi milenial yang di survei
sebanyak 216 nasabah dan berumur antar 20-35 tahun.

Keywords: Electronic Banking, Customer Value, Cost of Service, and Technology
                  Advancement, Pride
 
A prominent phenomenon in


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